The post 17 E-commerce Marketing Essentials to Drive More Sales appeared first on PayU Blog.
]]>E-commerce in India has grown by over 30% over the last few years, and at present, India is a thriving digital economy with more than 500 million users. Platforms like Amazon, Flipkart, Jio Mart, and many others show e-commerce is here to stay in India. Today’s millennials find e-commerce platforms very easy to use.
Some actionable points in your eCommerce marketing strategy 2022 to increase your sales volume and profitability in your e-commerce store include the following eCommerce marketing tools.
Remember, maximising your social media applications is one of the essential eCommerce marketing tips.
Your social media campaigns play a crucial role in eCommerce marketing strategies and make your e-commerce store a success. Using the above tactics, you can increase the footfall and improve your sales. Your store will soon have a competitive edge with the mix of the right technology, design, and e-commerce marketing strategies. Add a payment platform like PayU to integrate with your eCommerce platform seamlessly.
PayU is a secure online payment solution provider that can provide a seamless checkout customer experience. PayU is one of the most secure systems available. It is PCI-DSS compliant (Payment Card Industry Service Data compliant). It also has 128-bit SSL (Secure Sockets Layer Encryption), which reduces the possibility of phishing attacks. All your customers’ credit card information is stored on secure computers. Any refunds initiated by your eCommerce store are also processed quickly. PayU is a Netherlands based service provider to online merchants.
If you want help accessing the proper technology and obtaining an on-demand settlement of customer payments for your eCommerce store, click here.
The e-commerce industry is valued at $ 22 billion, which is expected to increase to $ 200 billion by the year 2027.
Using social media is key in today’s marketing world. Following are the key social media platforms where you should have a presence for digitally marketing your products like
Facebook, Instagram, Twitter, YouTube, WhatsApp, LinkedIn, Pinterest, Snapchat and Reddit
All the above ways for e-commerce marketing are best. You can use the best one that suits your products as well as fits in your marketing budget.
Social media marketing is affordable. You can start with your social media page for free on any of the social media platforms. To increase your reach, you might have to pay, but again, you are provided with options as to how much you want to invest in marketing.
The post 17 E-commerce Marketing Essentials to Drive More Sales appeared first on PayU Blog.
]]>The post How to maximize sales this festive season? appeared first on PayU Blog.
]]>Consumers today are used to purchasing on credit. There’s been a 220% rise in EMI transactions since the pandemic, a 65% rise in adoption of Buy Now Pay Later (BNPL), discounts, and cashback have been powering purchases for the last decade.
Indian markets are grossly underserved when it comes to access to formal credit, with only 62 Million Indians having access to credit cards. But the consumer of today has the desire to purchase and is looking for credit to increase their purchasing power. In fact, consumers are looking to get these services in real-time on their mobile without having to do cumbersome paperwork.
So, the question is – Is your business ready to offer the flexibility and affordability modern Indian consumers desire?
1. | How does PayU Enable You to be Festive – Ready? |
2. | What is PayU’s Affordability Suite? |
3. | What Do We Do for You? |
4. | How Can You Get Started? |
PayU’s Affordability Suite empowers customers to make the purchases they desire with payment modes such as Card Based EMIs, No Cost EMIs, Buy Now Pay Later, and Cardless EMIs.
These can be used for high-ticket purchases such as consumer electronics with EMIs or low-ticket high-frequency purchases such as food orders with BNPL.
You reduce the one-time purchase cost for a consumer, nudging higher order values and increasing sales for your business.
The PayU Affordability Suite offers:
Just reach out to us at affordability@payu.in or your respective Account Managers, to enable the Affordability Suite for your business.
Co-authored by Dhruv Mathur-Assistant Manager, Content, PayU India
The post How to maximize sales this festive season? appeared first on PayU Blog.
]]>The post Importance Of Good Product Photography To Drive Sales appeared first on PayU Blog.
]]>Quality product images are a driving force of engagement, conversion, retention and overall customer lifetime value. In this blog post we will precisely walk you through the benefits and best practices of good product photography to drive sales.
There are many factors to drive sales and the first one being the product itself! As per a popular Hindi proverb ‘jo dikta hai, voh bikta hai’, it is essential to present products well to scoot the sales higher and faster.
Whether you hire a professional to click your products or opt for DIY hacks using your mobile, these key benefits of product photography mentioned below are to be enjoyed by all:
You cannot take your potential customers to a camping site and show them how good and comfortable your backpacking kit is. You can convey this feeling through your pictures majorly. Hence, it makes sense to plant a seed that your product is the ultimate solution for all the issues they may have. This gesture can be exceptionally conveyed via worthy and quality images.
Perfectly clicked, comfortable and useful product images draw attention within nano-seconds. Thus, increasing chances of high sales.
A picture is not a short-term plan but a long-term solution to get your company recognised as a market leader.
Putting up branded product images consistently over months, can communicate your brand as:
It helps your customers believe that your brand really cares for their preferences and that it is humble enough to cater to them all.
Images speak louder than words! This fact still stands strong and tall when to comes to brands who believe in less word and more work.
People skimming through various online platforms have limited time and patience to actually read all the text or product descriptions. Hence, in this case: mention all the available product sizes, colors, features that are up for sale.
Pro-tip: Make an exhaustive list of your product’s important information and then state what to show in your images.
As mentioned above, 22% of products sold online are returned because ‘items look different than the photos”. Convincing people to buy products offline is comparatively easier than doing so online.
Hence, it is always advisable to show product images as they are instead of adding unnecessary filters, effects and the likes. Set your customer expectations about what they are looking at right.
Another expectation setter would be the number and days within which you can entertain product returns. People who make an impulsive purchase decision exist too! They are aware of the fact that any product bought online can be returned if felt unsatisfied with.
It is good to be a considerate online business but not at the cost of your added expenses. Setting customer expectations right by Inculcating a limited return policy is healthy.
You might feel your product is 100% unique, but it is not a 100% true fact. There are millions of products globally, that might have the same features as yours does.
The cheat here is to talk with your images. Show that your products are way more attuned to detail and better than your competitors’, by using high quality product images.
These benefits prove beneficial only when teamed up with certain best practices of product photography mentioned below:
Irrespective of what your product is, lights play a huge role in product photography. Technically there are 2 types of lights in photography:
As a business you have the option to explore multiple devices for getting that best shot for your products. Broadly, you can either a hire professional photographer who comes along with all sorts of ‘best shot’ ideas and equipment or you can make the best use of your smartphone which comes with a decent camera technology.
If you opt for a smartphone camera to click your products, then the rawness can be your advantage as it makes people believe the genuineness of the product. It also saves your pocket of additional expenses of hiring a professional.
You can also consider investing in a professional camera (DSLR) for quality product images. But, it is highly recommended to do your research well on which model, company, etc is apt for your need.
In case you go ahead with a professional photographer, you save on a lot of time getting the angle, lights and settings right. He/she is the master of his/her artistry and knows exactly how to get any product clicked. The professional can also work up his expertise in post-production formalities.
As per research, 76% of products images are clicked against white backgrounds. Along with the other factors that contribute to a picture-perfect product image, backgrounds is a crucial element as it changes the entire appearance and hence ‘need’ of a particular product.
Most of the online businesses opt for white or pastel backgrounds because they make a product look, grand, desirable, true and classic. Whereas, a black or darker background eludes luxury and desirability of the product.
Composition is composed of various elements which include; angle, texture, mode, etc of an image. It depends on how engaged and open your business with its audience is.
For example: If you are selling a nail paint or any cosmetics you can freely opt for a slant angle or a grainy or blur the background or opt for a portrait as well as a landscape mode. This is because your product segment is lighter and stylish.
Whereas, if you are a food centric business, then you should opt for darker or wooden backgrounds, lay the dish in the middle of the frame with portrait mode on. This setting is usually preferred as it makes the food look ultra-vibrant (with colorful ingredients) and more tempting because of the center placement.
Apart from these best practices, we would like to give away 2 pro-tips for most effective product photography:
Today, there are many smart apps that help businesses to indulge in healthy product photography which saves time, efforts and money. Snapseed, Focalmark and VSCO are a few to name.
There are many ways to increase your product sales by just making optimum use of a tool named: photography! Online businesses like yours must leverage this tool to the fullest in order to influence your audience to purchase your products.
With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!
The post Importance Of Good Product Photography To Drive Sales appeared first on PayU Blog.
]]>